The Web Designer's Idea Book (prop) by Patrick McNeil

Author:Patrick McNeil
Language: eng
Format: mobi, epub
Publisher: Adams Media
Published: 2019-11-13T16:00:00+00:00

http://www.snappages.com

http://www.accessibilityinfocus.co.uk

http://www.wallcandyart.co.uk

http://www.craigarmstrongonline.com

http://www.tomas-design.com

http://www.jigobite.com

http://www.deardorffinc.com

http://www.ronniesan.com

http://www.leakingmind.com

WHITE

White is an underrated—and often overlooked—color option. The restraint that is required to use white space heavily, or to rely on the least attention-grabbing color option, is no doubt tough. However, as with many challenging approaches, the result of such restraint can be spectacular and well worth the effort. The following sites use ample white space. This lends them a light and airy feel, making them uncongested and easy on the eyes. The use of white often borders on minimalism, but that doesn’t have to be the case. Most of these sites have extensive, non-minimal designs.

Take the Coudal Partners site, for example. This is an unpretentious site. Its beautiful design was created with simplicity and lots of white space. It would have been easy to clutter this site with complex visual elements. The strong use of typography greatly enhances the design, but white sets the mood. Its clean, professional, high-end connotations present the company in a positive light. The heavy use of white reflects the company’s refined style that relies on effective design rather than design trends.

It should be noted that white does not equal boring. Take the Vectorian site, for example. This simple-looking site is loaded with style. Instead of emphasizing the content’s frame, it focuses on the content itself. Yet the design has enough life to make it distinct and memorable. There are many complex designs that are far more forgettable than this beautiful site.

It seems that this is probably one of the styles that seldom gets considered. A super clean, colorless design certainly doesn’t sound exciting, and such an approach may make for a difficult pitch. Not many clients will be enticed by the idea of a clean design that doesn’t attempt to pound its message into the viewer’s mind. Nonetheless, these designs prove that just such an approach has many attractive qualities that make it a viable option worth pursuing and promoting.

Connotations of white: pure, stable, trustworthy, happy, clean, fresh. Also associated with life, goodness, marriage, peace, winter and cold.

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